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the REFINERY
SALON STRATEGY HUBÂ
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One of the biggest traps business owners fall into is trying to solve problems before they fully understand them. I’ve been guilty of it more times than I can count.
Something isn’t working, so we immediately jump into solution mode. We start brainstorming ideas, researching what everyone else i...
You are the thermostat. As a leader, you set the temperature of the room.
At first, I thought that meant showing up positive, encouraging, and energetic. While those things certainly matter, leadership goes much deeper than simply having a good attitude.
Whether we realize it or not, our teams are...
A conversation I have with salon owners all the time starts with some version of, “I know I need to be better about posting.”
Maybe you’ve said it too.
You look at your social media and realize it’s been a week (or maybe a month) since you’ve posted consistently. You make a mental note to get back...
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When everyone depends on you, leadership starts to feel heavy.
There comes a point in almost every business where being needed stops feeling rewarding and starts feeling exhausting. In the beginning, it’s one of the best feelings in the world.
Clients ask for you by name. Team members come to y...
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Every salon has standards.
At least in theory.
How clients should be treated.
How the team communicates.
What professionalism looks like.
What kind of culture you want to build.
But the truth is, your culture is not defined by the standards you talk about. It’s defined by the behaviors you con...
One of the strangest parts of leadership is realizing your team usually feels tension long before anyone talks about it.
They notice when expectations feel unclear. They notice when something feels off between people. They notice when leadership is frustrated, overwhelmed, or avoiding a conversatio...
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And why silence in a salon is rarely a good sign
Most salon owners think team issues become obvious when something is wrong.
But often, the first sign of a struggling culture isn’t louder communication, it’s quieter communication.
People stop asking questions, stop sharing concerns, and stop s...