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the REFINERY
SALON STRATEGY HUBÂ
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Most businesses don’t become complicated all at once. It happens slowly, usually one small exception at a time.
A client needs a special booking arrangement, so you make it work. A team member needs a slightly different schedule, so you adjust. Someone asks if they can handle a service differently,...
When salon owners think about creating an exceptional guest experience, it’s easy to focus on the big things.
The beautiful remodel.
The new chairs.
The espresso machine.
The luxury shampoo bowls.
Those things absolutely matter. They create a first impression, and they communicate the level of ...
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When most salon owners think about marketing, their minds immediately jump to the holidays.
By October, calendars are filling up with holiday promotions, gift card campaigns, and reminders for clients to book before the end of the year. It makes sense. It’s one of the busiest seasons in our indu...
There’s no shortage of advice for someone getting ready to open a salon. You’ll find business plan templates, hiring checklists, lease negotiation guides, and countless videos telling you what equipment to buy or how to market your grand opening.
Those resources are valuable but they don’t always p...
Every salon owner has probably faced this decision at some point.
A leadership role opens up. Maybe it’s a front desk lead, an assistant manager, or someone to mentor new team members. Naturally, your eyes go to the person who’s been knocking it out of the park behind the chair.
They’re fully book...
I don’t think I’ve ever had a pricing conversation with a salon owner that was actually about the numbers.
It always starts there.
“Should I raise my prices?”
“What’s everyone else charging?”
“How do I figure out my color pricing?”
But give it five more minutes, and the real question almost alway...
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One of the hardest parts of owning a business today has nothing to do with finances, hiring, or marketing. It’s learning how to stay focused on your own path when you’re constantly seeing everyone else’s.
A few minutes on social media can be enough to make you question your entire business. You ...