the REFINERY

SALON STRATEGY HUB 

 

 

When Comparison Starts Leading Your Business Jul 09, 2026

 

One of the hardest parts of owning a business today has nothing to do with finances, hiring, or marketing. It’s learning how to stay focused on your own path when you’re constantly seeing everyone else’s.

A few minutes on social media can be enough to make you question your entire business. You ...

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The Cost of Waiting Jul 02, 2026

If there’s one thing I’ve noticed about business owners, it’s that we spend a lot of time waiting.

Waiting until we’re a little busier before we hire.

Waiting until we’re a little more confident before we raise prices.

Waiting until we have more information before making a decision.

We tell ours...

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Stop Asking "How?" Before You Decide "Why." Jun 25, 2026

 

One of the biggest traps business owners fall into is trying to solve problems before they fully understand them. I’ve been guilty of it more times than I can count.

Something isn’t working, so we immediately jump into solution mode. We start brainstorming ideas, researching what everyone else i...

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You Set the Temperature Jun 19, 2026

You are the thermostat. As a leader, you set the temperature of the room.

At first, I thought that meant showing up positive, encouraging, and energetic. While those things certainly matter, leadership goes much deeper than simply having a good attitude.

Whether we realize it or not, our teams are...

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Why Your Marketing Isn’t Working Jun 11, 2026

A conversation I have with salon owners all the time starts with some version of, “I know I need to be better about posting.”

Maybe you’ve said it too.

You look at your social media and realize it’s been a week (or maybe a month) since you’ve posted consistently. You make a mental note to get back...

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The Weight of Being Needed Jun 04, 2026

 

When everyone depends on you, leadership starts to feel heavy.

There comes a point in almost every business where being needed stops feeling rewarding and starts feeling exhausting. In the beginning, it’s one of the best feelings in the world.

Clients ask for you by name. Team members come to y...

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Your Team Is Watching What You Tolerate May 21, 2026

 

Every salon has standards.

At least in theory.

How clients should be treated.
How the team communicates.
What professionalism looks like.
What kind of culture you want to build.

But the truth is, your culture is not defined by the standards you talk about. It’s defined by the behaviors you con...

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