Identity, Integrity, and Leadership in the Salon Industry

In this episode, we sit down with Crystal Mercer for an honest conversation about identity, integrity, and what it really means to lead in the salon industry.

Crystal shares her perspective on staying true to who you are as a leader, why trying to perform or shape-shift for others leads to burnout, and how clarity builds trust with both teams and clients. We talk about her journey from teenage motherhood to salon ownership, the role coaching has played in her growth, and why systems matter—not just for profit, but for protecting people and creating longevity.

This conversation explores leadership as a responsibility, not a title, and challenges salon owners to build businesses that reflect their values, support their teams, and can survive beyond them.

If you’re navigating leadership, growth, or the pressure to be everything to everyone, this episode offers grounded perspective and real-world insight.

🔗 Resources & Links

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https://www.therefinenetwork.com/scale

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00:00 — Intro & Icebreaker
02:31 — Leading as Yourself
04:36 — Salon Ownership
06:36 — Systems & Color Management
10:02 — Hiring & Growth
11:33 — Leading Young Stylists
13:45 — Coaching & Intention
15:53 — Working with Cosmo Schools
16:27 — The Broom Story
17:14 — Final Thoughts