The Future of Salon Software with Siobhan McCaffrey of Phorest

In this episode, Evan sits down with Siobhan McCaffrey, a longtime leader at Phorest, to talk about the evolution of salon technology and what’s coming next for the industry.

Siobhan shares her journey from Ireland to Philadelphia, where she helped launch Phorest’s North American expansion. They dive into the differences between the U.S. and European salon markets, what it was like onboarding massive salon groups in the early days, and how customer feedback directly shapes Phorest’s development roadmap.

They explore Phorest’s newest features — including enhanced goal setting, forecasting, lead management, and upcoming improvements to the waitlist — plus a look at the future of AI-powered reporting.

This conversation shines a light on why Phorest continues to stand out: constant innovation, thoughtful evolution, and a deep commitment to serving salons at every stage of growth.

🔗 Resources & Links

📈 Learn more about Growth Coaching:
https://www.therefinenetwork.com/growth-coaching

🎓 Explore The Artist Academy:
https://www.therefinenetwork.com/artistacademy

📊 Discover SCALE (the Refine systems program):
https://www.therefinenetwork.com/scale

📲 Download The Refine Network App (Apple & Android):
Search “The Refine Network” in your app store

📸 Follow us on Instagram:
@therefinenetwork